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Posts Tagged 'ASIC'

  • November 12, 2024

    2006: The Twelve Months That Changed the Chip Industry

    By Michael Kanellos, Head of Influencer Relations, Marvell

    The semiconductor market is vastly different than it was a few years ago. Cloud service providers want custom silicon and collaborating with partners on designs. Chiplets and 3D devices, long discussed in the future tense, are a growing sector of the market. Moore’s Law? It’s still alive, but manufacturers and designers are following it by different means than simply shrinking transistors.

    And by sheer coincidence, many of the forces propelling these changes happened in the same year: 2006.

    The Magic of Scaling Slows.

    While Moore’s Law has slowed, it is still alive; semiconductor companies continue to be able to shrink the size of transistors at a somewhat predictable cadence.

    The benefits, however, changed. With so-called “Dennard Scaling,” chip designers could increase clock speed, reduce power—or both—with transistor shrinks. In practical terms, it meant that PC makers, phone designers and software developers could plan on a steady stream of hardware advances.

    Dennard Scaling effectively stopped in 20061. New technologies for keeping the hamster wheel spinning needed to be found, and fast. 

    Multi-Chip Module (MCM)

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  • August 19, 2020

    Navigating Product Name Changes for Marvell Ethernet Adapters at HPE

    By Todd Owens, Field Marketing Director, Marvell

    Navigating Product Name Changes for Marvell Ethernet Adapters at HPE

    Hewlett Packard Enterprise (HPE) recently updated its product naming protocol for the Ethernet adapters in its HPE ProLiant and HPE Apollo servers. Its new approach is to include the ASIC model vendor’s name in the HPE adapter’s product name. This commonsense approach eliminates the need for model number decoder rings on the part of Channel Partners and the HPE Field team and provides everyone with more visibility and clarity. This change also aligns more with the approach HPE has been taking with their “Open” adapters on HPE ProLiant Gen10 Plus servers. All of this is good news for everyone in the server sales ecosystem, including the end user. The products’ core SKU numbers remain the same, too, which is also good.

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